martens boots ‘Rajasthan Patrika’ launches ‘News Today’ in Indore

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Jaipur, ‘Rajasthan Patrika’ has launched its eveninger, ‘News Today’, in Indore. The evening daily was started off with a print run of 50,000 and it claims to have covered almost 45 per cent of Indore geographically.

The media group hopes to increase the print run to 100,000.

When asked about the slow death of eveningers in the country, Brij Raj Singh, DGM, circulation, ‘News Today’, says,
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“The content of ‘News Today’ is totally different from other tabloids.”

Singh says that the perception that evening newspapers are popular only among commuters emerged because the content of the other papers did not merit it being taken home. With ‘News Today’, Rajasthan Patrika plans to give a new definition to eveningers, different from their earlier ‘one hour read’ image.

‘News Today’ will have 12 pages of local, Indian and international news. Ten of the 12 pages will be in colour. Every issue will have a one page special supplement featuring different issues such as health and education.

The promotion for the eveninger has been intense. The paper claims to have used media vehicles that even a morning paper hasn’t, such as SMSes, painted bus panels, auto rickshaws, hoardings, radio and local cable channels.

As of now, the evening tabloid has editions in Jaipur and Indore. The group may launch it in several other places as well, but no fixed time frame has been mentioned yet for these editions.
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DAVENPORT Funeral services and a Mass of Christian Burial for Patricia A. Tuesday, February 6, 2018, at St. Anthony Catholic Church, Davenport. Burial will be in St. Ann’s Cemetery, Long Grove. Pat passed away Friday, February 2, 2018, at the Clarissa C. Cook Hospice House, Bettendorf.

Those left to honor her memory include her husband of 59 years, Keith; their children, Brian Erickson, Davenport, Colleen (Tom) Maxwell, Reynolds, Ill., and Todd (Kathy) Erickson, Davenport; five grandchildren, Ryan (Courtney) Maxwell,
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Johnston, Iowa, Jacob (Sydney) Maxwell, Reynolds, Brandon Erickson, Davenport, Amber (Carl) Brown, Maumelle, Arkansas, and Katie (Josh) Brightwell, Independence, Mo.;six great grandchildren, Brody, Addisyn, Reese, Ryleigh, Luna and Oliver; her brothers in law, Mark (Barb) Erickson and Tom Erickson, all of Davenport. She was preceded in death by her parents.
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The I 235 Off Broadway project in Oklahoma City needed another week to warm up for the big production of moving the new BNSF railroad bridge into place over the interstate. Engineers had called off last weekend’s planned installation of the 4 million pound steel bridge until wind forecasts are more favorable. The closure is now tentatively planned for Jan. 26, but this date is also wind dependent. 50th Street. Friday, Jan. 26, as all lanes of the highway are scheduled to be closed for an extended weekend from south of I 44 to N. 36th Street. to allow for engineering to take place. Tuesday, Jan. 30, but potentially could open earlier.

Drivers will need to use I 35, I 40, I 44, SH 74/Lake Hefner Parkway and Lincoln Blvd. during this closure. However,
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even this planned closure date will be weather dependent for safety reasons, and possibly could be delayed until more favorable conditions arrive.

Due to their size and weight, it will be a slow and steady operation to move the two bridge spans into place taking up to a full day per span. The bridge structures will be hoisted up on self propelled mobile transporters and inched along the highway into their new position over the interstate. This is the first time this bridge moving technique is being used in Oklahoma, allowing the Oklahoma Department of Transportation to schedule short closures of the highway during the more than two year interstate widening and reconstruction project.

“In recent years, Oklahoma is using additional innovative techniques to keep interstates and highways open to traffic with shorter closures whenever circumstances allow,” said ODOT spokeswoman Terri Angier. “So far, this is the largest project in ODOT history and this part its most defining milestone.”

Allen Contracting Inc. of Oklahoma City recently proposed combining the two weekends for the new railroad bridge installation into a three day closure.

“By allowing the contractor to consolidate this work into a three day weekend closure, the public will benefit by fewer full interstate closures through the remainder of the project,” said ODOT Division 4 Engineer Brian Taylor. “We now anticipate completing the work with up to four full closures instead of the six originally allowed for in the contract. If we can accomplish the work safely with fewer closures,
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we will.”

dr marten safety shoes ‘Fast track’ to internationalisation

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The shape, speed and content of internationalisation of higher education in China will depend on a number of factors, including, for example, the level of commitment from the highest ranks in government, the interest of foreign students and the nature of the motivation within higher education institutes throughout the country.

If the volume of the discussion has anything to do with it, you cannot escape the conclusion that in China internationalisation of higher education is on a fast track. In just the last weeks of 2014 there were big and small conferences on the subject.

The ninth Confucius Institute Conference was held on 7 December in Xiamen in Fujian province. Over 2,000 decision makers and participants representing Confucius Institutes and partner institutions from China and worldwide gathered at the conference.

Its agenda was to consider developments over the next 10 years. There are presently 475 Confucius Institutes and 851 Confucius Classrooms in 126 countries worldwide, with about 3.5 million students having registered over the past 10 years.

The Confucius Institute’s charter is to promote Chinese language and culture abroad. The current estimate is that there are about 100 million Mandarin learners around the world.

Over the first 10 years of the Confucius Institute about 100,000 teachers, volunteers and managers have been involved in Institute activities and have helped to train about 200,000 Mandarin teachers in more than 100 countries.

On 12 December there was a large conference in Beijing on both outgoing and incoming mobility in China. The conference was attended by hundreds of leaders, decision makers and practitioners at central and local administrative and institutional level.

Chinese President Xi Jinping has called for more government activity to enhance talent acquisition to achieve national rejuvenation.

There is no doubt China joined the race for talent quite some time ago, but the country wants to move things up another notch.

The conference in Beijing called for the government to improve service to foreign students in China to enhance international friendship and exchange. It also presented a clear call for the enhancement of a sound environment in which returnees could flourish both in terms of innovation and entrepreneurship, both key elements in a knowledge economy.

Since 1978, when the country started its reform and opened up, China has sent some three million students overseas. Presently, there are some 360,000 international students studying in China.

Apart from these big conferences, there were also smaller meetings in a number of places in China.

An international round table discussion was held at Tongji University in Shanghai on 12 December.

Participants felt a critical development could be China’s expansion of its stock of potential world class universities from the current 39 “985 project” universities to an even larger number in six years’ time.

This was promoted as one way to get international students out of the classrooms learning Mandarin and into other disciplines fuelling China’s drive for innovation.

Jiang Bo is vice president at Tongji University in China and Robert Coelen is professor of Internationalisation of Higher Education at Stenden University of Applied Sciences in the Netherlands.

dr martens outlet store ‘Crime will soar if youth centres cut’

dr martens kids uk ‘Crime will soar if youth centres cut’

Dozens of teenagers from four Oxfordshire youth centres turned out to at a public meeting at Oxford Town Hall to call on the county council to scale back proposals to axe funding for 20 youth centres.

Instead council bosses plan to rely on seven ‘hubs’ tackling teenage pregnancy, drug use, school exclusion and youth offending. The proposals will save 4.2 m over four years.

Matty Yallop, 16, from Carterton, helped organise Thursday’s meeting, attended by teenagers and youth workers from Wolvercote, Eynsham, Carterton and Witney.

He said: “Young people accept there have to be changes but we don’t understand why another service for non vulnerable young people is being taken away.

“Prevention is better than a cure. Youth centres work with young people to keep them out of trouble.”

Nicky Wishart, 12, from Eynsham, formed the Save All UK Youth Centres Facebook page, which has 2,000 members.

He said: “There will probably be people on the streets, drugs, and things like that. I think the council realise that but don’t think it is a priority.”

Mr Yallop claimed Eynsham county councillor Charles Mathew “stormed out” of the meeting.

Mr Mathew said he had spent considerable time working to find a solution to the situation in Eynsham.

He said: “When the presentation had finished I did get up and asked them if they were going to explain the efforts being made to ensure the future of the youth club.

“I didn’t storm out, I was shouted down and I was told my question was not being answered and I left. I didn’t come to the meeting to hear a negative point of view.”

doc martens jobs AdAge Encyclopedia of Advertising

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The full fledged singing commercial has been traced to shortly before World War II when disc jockeys aired customized musical commercials between records. Many early spots were based on popular folk songs, such as a Camel jingle sung to the tune of “Eatin’ Goober Peas”:

Rich, rich, mild, mild, Camel cigarettes.

Just as the Camel jingle emphasized product benefits, so did a 1937 Wheaties spot aired on “Jack Armstrong, the All American Boy.” It was not based on a folk tune; instead, a live, on air male quartet sang:

Have you tried Wheaties? They’re whole wheat with all of the bran.

So just try Wheaties. For wheat is the best food of man.

They’re crispy, they’re crunchy the whole year through.

Jack Armstrong never tires of Wheaties and never will you.

Perhaps the most famous early jingle campaign was that of Pepsi Cola Co. In 1939, the marketer was looking for a major ad agency. In July 1939, Messrs. Johnson and Kent created words that soon became famous:

Two full glasses, that’s a lot.

Twice as much for a nickel too.

Pepsi Cola is the drink for you.

Walter Mack, president of Pepsi, liked the jingle but passed over L and instead hired Newell Emmett Co. According to a 1955 account in Advertising Age, however, he kept the L jingle. It broke in September 1939 on New York’s WOR between news bulletins of Hitler’s invasion of Poland. Soon everybody was humming it.

By the time TV arrived, the singing commercial, or jingle, was near extinction. That medium revived it, however, and gave it a new voice that still continues.

In spring 1957 Roy Gilbert, who had written the 1948 Academy Award winning song “Zip a de doo dah” and other hits, sued Hills Bros. Ayer Sons, music publisher George Simon and others, claiming he had been “irreparably and irrevocably harmed” by the use of the “Muskrat Ramble” (to which he had contributed the lyrics) without his consent in radio and TV spots.


Some artists, however, willingly sell the rights to their music, as the Rolling Stones did in 1995 when they accepted $8 million from Microsoft for the rights to “Start It Up,” which Microsoft used in its introductory effort for Windows 1995. Other artists who have licensed their hit songs include the Beach Boys, who sold the rights to their 1960s hit “California Girls” to Clairol for its Herbal Essence shampoo in 1976,
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and Carly Simon, whose “Anticipation” became part of a long running campaign for Heinz ketchup.

There is always a risk when an advertiser rewrites the lyrics to someone’s favorite tune, but one successful adaptation was the 1999 campaign by Mercedes Benz using Janis Joplin’s late 1960s song about the car (including the lyrics, “Lord, won’t you buy me a Mercedes Benz?”).

The list of pop tunes that have been used as jingles is a long one. One particular song, “Me Gotta Have You,” recorded by 1950s pop singer Julius LaRosa, mentioned so many names (Burma Shave, Adler shoes, Toni home permanents, Halo shampoo, Swift bologna, and Smith Bros. cough drops), however, that it offended WNEW owner manager Richard D. Buckley, who decided to ban such songs from his station.

Some jingles even became hit songs. Among the more recognizable ones are Chock Full O’ Nuts’ “Heavenly Feeling,” “Chevrolet Mambo,” “A Western Jingle for Nescafe” Rainier Brewing Co.’s “Rainier Waltz,” the “Mission Bell” wine song and the classic “Chiquita Banana” song. Mid 1960s jingles that became instant hits included Pepsi Cola’s “Music to Watch Girls By” and “I’d Like to Buy the World a Coke” by the Seekers.

Some artists seem to have a natural ability to create jingles that become hits. Roger Nichols has written catchy tunes that became instant favorites. “We’ve Only Just Begun,” with lyrics by Paul Williams, was originally commissioned in 1969 by the ad agency Batten, Barton, Durstine Osborn for its San Francisco based client Crocker National Bank. A year later the song topped the charts when recorded by the Carpenters. Nichols, along with Mr. Williams and A Records held the publishing and recording rights, while Crocker Bank retained the advertising rights, allowing it to reuse the jingle in future campaigns.

For J. Walter Thompson Co.’s Eastman Kodak Co. account, Mr. Nichols wrote “Times of Your Life,” with lyrics by Bill Lane for a TV spot, featuring singer Paul Anka, with ground breaking, two minute radio spots sung by Peggy Lee, Barry Manilow, Anne Murray and other artists. Mr. Anka also recorded it for national distribution and it became a top 10 song,
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greatly increasing Kodak’s exposure at no additional cost to the company.

dr martens boot Ad Industry Leaders Predict the Future

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Martin Sorrell, CEO, WPP Group

In 2025 the (fabulously entertaining) world described by “Mad Men” will probably seem even more remote, anachronistic and misogynistic. We’ll no longer define “creativity” in the limited sense of just art and copy, and technology, data and content will be so much a part of what we do that the word “digital” will seem hopelessly quaint and narrow. We will be far more global in outlook (Mars, the moon?) and less Anglo American, and there will be far more Peggy Olsons running agencies (along with people from more diverse backgrounds generally). By then, I also believe that chief financial officers and chief procurement officers will agree that marketing is an investment, not a cost.

The word “digital” will not be used to describe agencies or channels. Regardless of what emerging technologies come our way, some of the basics of marketing will still prevail the need for breakthrough creative, deep insights informed by an innate understanding of people and brands, and a finger on the pulse of culture. Technology will make things easier for sure, but the need for human creativity across the marketing landscape will still play a critical role in tapping into consumer psyche and driving action.

Ted Royer, New York chief creative officer, Droga5

In 2025 everyone will get communications from companies jacked directly into their faces. It will be a constant stream of light, sound and emotion received through an alien face hugger/Oculus Rift combination. And we’ll all be okay with that because by then corporations will have convinced us that they are our huge best friends, like skyscraper sized dogs. So to sum up: Giant building size dogs will pump brand love messages directly into our faces.

Arthur Sadoun, global CEO, Publicis Worldwide

Thinking back 10 years to 2005, I’m not sure any of us could have predicted where the current Fortune 50 would be today. In another 10, I’m sure it will have completely changed again. For one thing, the rise of platforms will have broken the intermediary model. Why will we need traditional comms agencies when brands and customers are seamlessly matched together with deep data? The value exchange between producers and consumers will no longer flow one way: Platforms will allow them to create meaningful timely experiences together. As an industry, we need to rapidly change what we do because there isn’t a role for salience when you have symbiosis.

Robert Senior, worldwide CEO, Satachi Saatchi

In 2025 There will still be clients. There will still be creative ideas that play out across multiple channels, and the smart ones will transform their clients’ businesses. So at its core, not much change. But the window dressing will continue its breathless pace of transformation. Faster, cheaper, better integrated, instantly measurable, with wearable technology as a likely new paradigm shifting platform. And no doubt the term “TV ads” will have become obsolete, not least to satisfy all the people who have predicted the death of TV for years.

Lindsay Pattison, worldwide CEO, Maxus

Programmatic approaches will see media largely executed by machine, but the role of agencies to control and refine this will grow exponentially. Brand and direct marketing will become more immediate, individual and inter connected. Meanwhile non programmatic media will become more singular and experiential, as advanced technology and connectivity drive innovation and adoption. The media agencies that thrive will be purveyors of efficiency. They will have built and acquired their own technology, and made smart deals to offer customers exclusive access to the dominant digital media vendors’ global data. They will have learnt to take calculated risks with their own money (rather than clients’) to make advertising that is better than their competitors’. The tide is about to go out. We will then see who’s been swimming naked and who hasn’t.

John Allison, executive creative director, Channel 4’s 4Creative

In 2025 the world will still be suffering from the great digital collapse of 2023, billions and billions of zettabytes of data lost forever and the global economy in ruins. When the riots are in full swing,
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the streets are burning and all seems lost, an ad guy pipes up and says “I think I’ve got an idea.”

Rei Inamoto, chief creative officer, AKQA

By 2025, 95% of customers will manage their business relationships without ever talking to a human. Many service transactions are becoming digital each year. Until a few years ago, we had to manually call a car service. Now it’s done digitally without talking to a human. This is the biggest problem that brands and businesses will continually face for the next ten years: How to take this as an opportunity and create new and meaningful connections and services for people.

Pam Hamlin, global president, Arnold Worldwide

The focus for marketers will be the same. That is, we’ll need to continue to find ways to tell timeless human stories that make brands relevant and important to consumers. The challenge will be staying ahead of emerging technologies because that’s what will impact how human stories are told. There will continue to be more ways to reach people and yet people will never be harder to reach, making the power of ideas even more important. It’s the paradox of our time. Of course, there are some on my team who think giant robots will have taken over by then and none of this will really matter anyway!

Today the creative director is the perfect conceptual storyteller, and they’re mostly from copywriting or art direction backgrounds. Maybe even starting in three to five years there will be wonderful creative directors that come from software engineering backgrounds, because technology is becoming such an important part of appealing to humanity.

Steve King, CEO, ZenithOptimedia

I suspect that from a media perspective our business will see the same transformation as has happened to the travel industry. The days of buying mass media based on syndicated data will quickly become anachronistic as it is replaced by highly measurable and addressable placements across all forms of media, both on and offline. Hyper targeting will become the norm, as will machine based buying. As a consequence, we’ll see a massive acceleration of advertising investment as every dollar invested pays back. Media agencies will be largely unrecognizable from today and will be led by business strategists and data scientists. Clients will increasingly look to the media agencies to replace the management consultants as their critical partners in their own business transformations. Lord Sorrell and French President Maurice Levy’s children become happily married with the two former competitors happily sharing a holiday chateau on the French Riveria.

Lori Senecal, global CEO, CP president CEO, MDC Partner Network

The Future of advertising will be linked to the future of human behavior. Advertising will move from just messaging to understanding and predicting based on individual human behaviors and needs. It will leverage technology in service of making people feel understood and cared for. Essentially brands can leverage big data by monitoring people’s needs to deliver big service and big emotion.

Harris Diamond, chairman CEO, McCann Worldgroup

Today’s teenagers, now in their mid 20s, will no doubt bemoan the “good old days” when videos went viral and you could count yourself cool if you cut the cord. There won’t be any cords. “Viral” will go back to being a purely a healthcare term. No one will quite remember what a “video” is. In the advertising industry whatever it will be called then we will still discuss the importance of creativity. If anything, creativity will only become more important, despite the influence of data. We will still be reached by the power of imagination and emotional truth about our lives. We can also expect to see significant and meaningful demographic changes in the character of our business not only more diversity in our work force, but more diversity at the very top levels of leadership.

Bill Koenigsberg, CEO, Horizon Media

There will no longer be creative agencies and media agencies clients will be looking for “consumer experience” agencies led by the media agencies of today who will manage content, comms planning, activation and analytics and innovation. Agencies will be led by content strategists who will architect the consumer journey and engage along the path. Agencies will employ psychologists who will understand human behavior and how that relates to product purchase and media consumption. We will target consumers based on mood, mindset, and receptivity.

Cilla Snowball, group chairman, group CEO, AMV BBDO

Everything will be wireless, wearable and watchable. Our lives will run simpler and faster; we’ll do everything from our watches, phones and key rings. We will be content leaders and we will create content leaders. And, as now,
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the best work and the best talent will define the winners.

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We may use cookies, web beacons and similar technologies, and/or a third party ad serving software, to automatically collect information about site users and site activity, and we may use this information to, among other things, serve targeted advertisements on this site. The information collected allows us to analyze how users use the site and to track user interests, trends and patterns, thus allowing us to deliver more relevant advertisements to users.We also may use third party service providers, to target and serve some of the advertisements you see on the pages of our Site. We may share technical or aggregate information about your interaction with our Site, such as type of pages viewed and categories of interest, from our Site with these service providers for their use in displaying ads on our Site. These providers may use their own cookies, web beacons and similar technologies to collect similar information from our Site. These service providers may use that information, sometimes in conjunction with similar information gathered through other websites, to deliver advertisements on this Site, and on other websites that participate in our service providers advertising networks, that are tailored to match the perceived interests of consumers. The information obtained by our third party service providers also may be used to help measure and research an advertisement effectiveness, or for other purposes.Unless you affirmatively provide information, the data collected in connection with the ad serving and ad targeting on our Site does not identify you personally and does not include your name, address, email address or telephone number, but it may include device identifying information such as the IP address, MAC address, cookie or other device specific unique alphanumerical ID of your computer.The use and collection of information by third party advertising service providers are governed by the relevant third party Privacy Notice and are not covered by our Privacy Notice. Additionally, many of our advertising service providers are members of the Network Advertising Initiative (“NAI”).Information You Post to Blogs, Discussion Forums and Other Community Posting or Social Networking AreasPlease keep in mind that whenever you voluntarily make your personal information or other private information available for viewing by third parties online for example on blogs, discussion forums, or other community posting or social networking areas of our Site that information can be seen, collected and used by others besides us. We do not knowingly collect any Personal Information from a child under 13. If we become aware that we have inadvertently received personally identifiable information from a user under the age of 13 as part of the Site, we will delete such information from our records.How To Make Changes to Your InformationIf you are a registered user of our Site, you can make changes to your account information by logging in to the Site and using the tools available via the Site. If you have subscribed to one or more of our email newsletters, you also may change your subscriber information, modify your subscriptions, and/or unsubscribe from these newsletters at any time by logging in to your account. However, as effective as the reasonable security measures implemented by us may be, no physical or electronic security system is impenetrable. We cannot guarantee the security of our Site servers or databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet.Our Site also includes links to other websites and provides access to products and services offered by third parties, whose privacy policies we do not control.
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doc martens brogues actor returns to EC to direct

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A SECRET AND A GUN. Pat O right, and Larry Ripp bring their performance of Whisper Into My Good Ear to the Grand Theatre for two performances, Jan. 26 and 27.

Pat O was at the Camaraderie a Water Street bar that has since burned down with some UW Eau Claire theater students after a performance of The Time of Your Life when the group discovered an unexpected commonality. Out of the congregation of nearly 10, a majority had been altar boys as children. It this childhood role that O who grew up in Eau Claire and went on to a career in acting and directing, credits with his start in theater.

At the age of 10 he had to memorize lines and learn blocking, just as he would have in a play. When he was first given the responsibility he went home with his prayers and learned them overnight. The St. James Catholic School nun he was working with didn believe he had memorized them so quickly. priest was the star, O said; then he gestured heavenward to illustrate God role as, in O words, Almighty critic. he intended to be a priest it wasn until a few years later that the implications of celibacy sank in. He didn start to seriously act until well into his college career at UW Eau Claire. Since then, he has lived on both coasts and acted in The Curious Case of Benjamin Button, Sabrina the Teenage Witch, and as Mr. Dewey on Saved by the Bell. However, he prefers the stage to the screen and communicates his extensive career by way of listing theaters and troupes rather than by itemizing roles. He performed at New York Shakespeare in the Park, at the Guthrie, in La Hoya, and in dozens of fringe festivals.

On Jan. 26 and 27, O will return to Eau Claire to direct and perform in Whisper Into My Good Ear at the Grand Theater as a special fundraiser for the Chippewa Valley Theater Guild. O and Larry Ripp star in this two night, two man show about a pair of elderly men. Charlie, played by Ripp, is bitter, mourning the loss of his sight and his wife memory loss. O character, Max, is a quiet man, thoughtful and articulate, with a secret.

The duo received great reviews for their performance of Whisper Into My Good Ear at the Minnesota Fringe Festival in 2017. It one of the more riveting shows of this year Capital Fringe Festival. viewing the Minneapolis performance, Ann Sessions, executive director of the Chippewa Valley Theatre Guild, invited Ripp and O to perform in Eau Claire. are always excited to be able to bring his talent to The Grand Theatre and this community, she said.
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Trails, parks, sports fields, waterfront recreation areas, and indoor recreation facilities Port Moody has it all. There are lots of great places to play and be active all year round. With more than 35% of its land dedicated to green space, Port Moody has a wealth of beautiful parks and trails for everyone to enjoy.

Run, walk, cycle, wheel, or stroll through Rocky Point Park or along one of our multi use paths. Take and extended ride through our neighbouring cities using the Tri Cities cycling map. If hiking is your thing,
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you come to the right place. Port Moody has 56 kilometres of trails and paths. Pick your route and get going! Whether you choose the trails in Bert Flinn Park or the Alfred Howe Greenway, or head to the start of the Shoreline Trail or TransCanada Trail, you can go wrong. Relax at Old Orchard Park while the kids dig in the sand or skip stones on the water. Here’s a great write up on five of Port Moody’s more picturesque parks.

Take your kids to a playground or a splash park. Bring your dog to an off leash area. Get out on the water in a kayak. Enjoy our seemingly endless shoreline. Explore Port Moody today!

Feel like staying indoors? Head to the Complex, where you find a weight room, aerobics studio, walking track, hot tub and steam room, curling centre,
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and two ice arenas.