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Digital studio Code takes a new directionThe digital experience studio, which has been going for 17 years, has reinvented its service and ‘agency’ offer.08:00, 18 MAR 2016Get business updates directly to your inbox+ SubscribeThank you for subscribing!

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Manchester company Code Computerlove says it has ‘thrown out the rule book’ as they take a new direction.

The digital experience studio, which has been going for 17 years, has reinvented its service and ‘agency’ offer.

Believing the industry needs a shake up, Code is changing its methodologies, capability and levels of collaboration.

Founder and CEO, Tony Foggett said: “For a while now the marketing sector has been shifting its focus from brand building communications to customer experience, but fundamental models for marketing procurement have hardly changed.

“I believe the client/agency model is broken; we need new ways of working together that not only recognise the difference between comms and experience but also the evolution in client capability and breakdown of traditional silos such as marketing, customer experience and IT within our clients businesses.

“So we’ve thrown out the rule book and created a new operating model for how we work. Based on the understanding that experience is less reliant on the ‘big bang’ campaign and more about continual iteration, testing and feedback loops.”

The change in direction is being reflected with a new brand identity, proposition and website overhaul.

It also coincides with a recent move by the company to a new 13,000 sq ft studio space in The Northern Quarter’s Sevendale House.

Now with 80 full time staff and a turnover of Code Computerlove works with SMEs through to big brand names including Asda, Centre Parcs, HMV, Hillarys, Oxfam, First Group, Brother, Chester Zoo and Amnesty International to evolve their digital capabilities, products and services.

Code is dropping its digital agency tag to re label itself as a digital studio.

Managing director, Louis Georgiou added: “As an agency we’ve never stood still and always led the field from the early days when we were the forerunners in digital producing multi media CD ROMs as well as building the first ever websites for clients such as Dr Martens, HMV and Huggies.

“This is a new era of Computerlove. We’ve already had an incredible start to the year, with three significant new business wins and adding around worth of new business to the agency’s client list.

“While recruitment continues to be a challenge, especially when it comes to software engineers, we have added a number of new senior members to the team who are already well versed.”

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dr martens gaucho Digital studio Code takes a new direction