red dr marten shoes ‘Rajasthan Patrika’ launches ‘News Today’ in Indore
Jaipur, ‘Rajasthan Patrika’ has launched its eveninger, ‘News Today’, in Indore. The evening daily was started off with a print run of 50,000 and it claims to have covered almost 45 per cent of Indore geographically.
The media group hopes to increase the print run to 100,000.
When asked about the slow death of eveningers in the country, Brij Raj Singh, DGM, circulation, ‘News Today’, says,
“The content of ‘News Today’ is totally different from other tabloids.”
Singh says that the perception that evening newspapers are popular only among commuters emerged because the content of the other papers did not merit it being taken home. With ‘News Today’, Rajasthan Patrika plans to give a new definition to eveningers, different from their earlier ‘one hour read’ image.
‘News Today’ will have 12 pages of local, Indian and international news. Ten of the 12 pages will be in colour. Every issue will have a one page special supplement featuring different issues such as health and education.
The promotion for the eveninger has been intense. The paper claims to have used media vehicles that even a morning paper hasn’t, such as SMSes, painted bus panels, auto rickshaws, hoardings, radio and local cable channels.
As of now, the evening tabloid has editions in Jaipur and Indore. The group may launch it in several other places as well, but no fixed time frame has been mentioned yet for these editions.